GoodnessMe Game-Changer: Peta Shulman

The GoodnessMe Box Game-Changer campaign celebrates International Women’s Day 2019 (March 8th). It's about sharing the incredible stories of women pioneering in health & wellness. Read more about our 8 Game-Changers: Monica Meldrum, Rebecca Veksler, Taline Gabrielian, Taryn Brumfitt, Natalie Isaacs, Dr Libby Weaver, Sarah Holloway and Peta Shulman. You can join in too, snap a pic with a written 'Be a Game-Changer' sign, share it on social media and tell the world what game-changing thing you are doing for your health & wellness and then challenge a friend to do the same. #GoodnessMeGameChangers

Peta Shulman, Founder and Director of GoodnessMe Box

We have a sneaky feeling that you’ll be familiar with this name! After being told she’d have to go into hospital every month to manage her autoimmune condition, Peta knew she had to take control of her health. She switched to a wholefood way of eating and became obsessed with finding clean, wholefood products. She founded Australia’s first –and – largest health food sampling service to share her discoveries and get people excited about fuelling their body with wholefoods.

Her idea exploded onto the health and wellness scene in a BIG way. Since launching in mid-2014, the GoodnessMe Box team has sampled over 1.8 million health products under Peta’s guidance. Peta also steered the launch of the GoodnessMe Box Wholefood Markets, a vibrant community event that brings together like-minded people to feast on delicious wholefoods. Last year, she launched an online bulk Wholefoods Store, so that customers can stock up on the goodies they loved in their monthly boxes.

In 2018, Peta was listed in the Smart Company Smart 30 Under 30 list, which celebrates young Aussie entrepreneurs who are changing the game – and the very idea of what it means to run a successful business today.

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